The area which is to be home to the Digital Hub has a unique character. It is at once identifiable, evocative and monumental. It therefore demands a very particular response of any interventions which are introduced. We are proposing architecture of large scale elements and forms. The conventional expression of a particular scale use, be it office or residential is made subservient in architectural terms to a larger scale of form and material. This approach in the context of this highly particular location is, we believe, appropriate to this heroically scaled part of the city and will furthermore be a fitting expression of this innovative new use in a place of such resonance.